True Spirits was one of the remaining local beer, wine and spirits stores in Dallas-Fort Worth. They were in business for over 8 years and had a very dedicated following. I did two iterations of their website over 3 years and gave the brand a complete overhaul with a new logo design, website (WordPress) and email marketing (MailChimp). In less than a year, the mailing list grew to nearly 1000 people. 37 email campaigns netted an overall 52.1% open rate and a 6.1% click rate, even though there were never any offers or incentive to click through. I also used WooCommerce to function as a catalog and maintained a database of over 700 items with timed sale prices.